Services: Marketing & Sales

Insight Alliance^® can assist with marketing, sales, and category management:

• From both supplier and retailer perspectives.
• With award winning marketing experience.
• With extensive "hands on" experience in leading various marketing, merchandising and sales teams.
• With extensive experience in negotiations - as a supplier and as a retailer.
• With experience in improving sales and marketing performance through innovative strategies and promotions, process improvement, and improved team effectiveness.
• To assist Efficient Consumer Response (ECR) initiatives.
• With executive mentoring tailored to sales and marketing executives.

Do your brands and products need updating and/or improving?

• Have your brands and products become dated, less relevant to the target shopper?
• Perhaps you need assistance to develop the brand plan for the future, and/or to shape and implement the planned activities.

Do you need to improve sales force effectiveness?

• Insight Alliance can draw on extensive experience in both retail and supplier sectors, plus a range of techniques and tools to assist companies to improve sales force effectiveness.
  • Consider using Sales Effectiveness Profiling (SEP) to audit & diagnose your sales force.
  • Assess your sales drivers, rank issues by impact, and identify causes.
  • Use profiling tools to assist in building customer relationships.
  • Workshops help to guide your team(s) to develop and implement action plans.

How can your business build a more effective relationship with your customers/suppliers?

• How can your business improve achieving and extending ranging?
• Are your products available on shelf when the shopper wants them?
• How effective is your promotional program?
• How can you improve speed to market for new product introductions?
• How does the "true profit" of your products compare to others in the category? Can this help your negotiations?
• How can your business improve sell-through?
• Consider various Efficient Consumer Response initiatives.

Insight Alliance^® has experience in both supplier and retailer sectors, and with various Efficient Consumer Response initiatives.

Contact Insight Alliance^® to learn more about how we could assist your business.

Click here to contact Insight Alliance^®

Call Insight Alliance now, call Australia 1300 900 934

See below a link to selected McKinsey articles on sales & marketing: